How to Set Up Your Google Business Profile the Right Way

Your Google Business Profile (GBP) is often the first impression potential customers have of your business. When correctly set up, it becomes a powerful driver of website traffic, phone calls, and foot traffic.

1. Claim or Create Your Listing

Start at google.com/business. Search for your business name and location. If Google already has data about you, claim it. If not, create it from scratch.

2. Enter Accurate Business Information

• Business Name (your legal or DBA)

• Primary Category (choose the strongest lead-generating category)

• Service Area

• Phone Number

• Website URL

3. Add Your Service Areas

Local SEO depends heavily on relevance and proximity. Define your primary cities—Stark and Summit Counties included.

4. Upload High-Quality Photos

Post exterior shots, interior shots, team photos, and service photos. Businesses with 20+ photos consistently outperform competitors.

5. Verify Your Profile

Verification may occur through video, phone, or postcard. Complete every step Google requests.

6. Optimize Weekly

• Post industry updates

• Add offers

• Request reviews

• Respond to reviews

Final Thoughts

A properly optimized GBP establishes credibility and signals trust to Google’s local algorithm. If your business wants better visibility, start here.

CTA: Want us to optimize your Google Business Profile? Contact Five Arrows.